Invite Fresh Air In

April 24, 2013

Steve Gorlin’s second article in AQ Magazine can be found below and at

When asked about Pope Francis, the Catholic Church and religion’s race for relevance, New York Cardinal Dolan said, “Pope Francis will reverse the church’s trend of looking inside itself. He will open the windows, look outside and invite fresh air in.”

For oh so long, our industry has been breathing stale air, healing wounds, righting our ship, and reflecting upon ourselves while focusing most of our attention inward. In preparation for transitioning to a new CEO at the end of the year, last month, APSP uncovered and announced a new vision, opened our windows and took a deep breath of fresh air. The board of directors in one major act of leadership, outreach and courage transformed the APSP governance and leadership to be totally inclusive of and relevant to you and all industry members. Transformational in nature and scope, our resources, staff and volunteer leaders have already begun to focus and work on your needs at your local level and beyond the boundaries of the recreational water industry.


Why do I believe APSP today is a relevant, essential and strategic partner for every industry company? Because of shared core values, needs and benefits; APSP is strategically positioned to speak to the consumer, government and industry with one collective voice.
This winter, while traveling around the country, I attended almost every pool and spa show and convention. I initiated conversations and in-depth talks focused on collaboration and teamwork with leaders of all industry partners including:
•    Northeast Spa & Pool Association (NESPA)
•    Florida Swimming Pool Association (FSPA)
•    California Spa & Pool Industry Education Council (SPEC)
•    National Swimming Pool Foundation (NSPF)
•    Independent Pool & Spa Service Association, Inc. (IPPSA)
•    Aquatic Professionals Education Council (APEC)
•    National Plasterers Council (NPC)
•    International Hot Tub Association (IHTA)
•    Foundation for Pool & Spa Industry Education (FPSIE), and more.

Each association, foundation and group provides services to its niche and segment.
For years, these independent vital organizations have for the most part acknowledged one another’s value. However, in many articles, trade magazines have reminded us over and over again that there are too many multiple independent voices, which result in mixed messages. On most issues that affect you and the industry on national, regional and state levels, multiple voices confuse the target audience while diluting the message and our strength. I call it “IMPD – industry multiple personality disorder.” The longer our industry remains fractured, the more it hurts your ability to grow your business. Who should consumers listen to? Who should federal government officials listen to? Who should state and local officials and code enforcers listen to?


As a result of being a collective entity, APSP delivers the resources, knowledge, connections and education to enable you and the industry to be stronger, smarter, safer and therefore more successful. APSP is poised to lead your way as THE national umbrella association unifying your voice and our industry. Under one roof, we collectively focus industry energy, resources and passion to resonate with one loud, strong voice. Our windows are open. We’re looking at you, and looking out for you.

Join me, the APSP leadership and all our members in a courageous journey to unite our industry. Your membership will assure a healthy industry wide marketplace today and for generations to come. Join us for your expansion, growth and effective development. Contact APSP member services or e-mail me at

Together We Can Make a Difference

April 24, 2013

Steve Gorlin is the new APSP Chairman of the Board and is writing monthly articles in AQ Magazine, a quarterly magazine published by the Association of Pool & Spa Professionals. The below article is his first article about his future vision for APSP and can be found at:

With humility, pride and deepest respect for our past and an optimistic vision for our future, I thank you for giving me this opportunity along with my fellow directors, to lead APSP into the future.


I attended my first NSPI chapter meeting in 1991. One night, after working all day, I drove 45 minutes up the New Jersey Garden State Parkway in the pouring rain. I sat in my car in the parking lot debating whether to go in to meet people I didn’t really know. After listening to Springsteen and Bon Jovi, I got up the courage to go in. I entered a meeting in the middle of yelling and fists pounding on tables. I went into the corner of the room and sat alone.

The issue being discussed was whether to hire a band or DJ for the holiday party. The rest of the night digressed from there. I spoke to no one. Driving back down the coast in the rain I decided this wasn’t for me, but I wanted to learn about my industry, how to better educate myself, serve my clients and grow a successful business.


The following month I returned and set a goal to become national chairman. I later became president of the chapter, president of the Northeast Spa and Pool Association, chairman of the Atlantic City Pool and Spa show, twice chairman of the APSP hot tub council and numerous other positions and accomplishments which has become the foundation for my chairmanship.

My role is:
•    To have your best interest at heart.
•    To explore your aims and aspirations.
•    To listen to you and listen well.
•    To appreciate your hopes and dreams.

My aim is:
•    To integrate diverse viewpoints and affirm unifying themes. Shared values make a significant difference in the health of persons, organizations and communities;
•    To find common ground, build community and resolve conflicts on the basis of principles not positions;
•    To continually develop the capacity of APSP to put values into practice by educating, offering choices, information, fostering self-confidence, and creating a climate for lifelong learning;
•    To liberate the leader in everyone—everyone can and should take responsibility for continuous improvement;
•    To always remember that you do not serve me—I serve you;
•    To demonstrate my commitment and passion to the shared values and visions of APSP; and
•    To stay in touch with you frequently;
•    To spend time on the important values, teach others, and hold myself accountable for the promises I make;
•    To sustain hope by taking charge and demonstrating the courage of my convictions, by arousing positive thoughts and images, and by seeking and giving support;
•    To keep hope alive for others. This is critical since, in the end, only people with hope will achieve greatness;
•    To identify excesses of leadership and of expectations;
•    To understand I am human. I make mistakes. Perfection is not the ideal; rather, I strive for humility and continuous learning.
•    To have fun, cultivate friends and be credible.

Lastly, I leave you with my fundamental imperatives.
•    Trust
•    Credibility
•    Communication
•    Teamwork
•    Leadership

APSP exists to enhance the business success of its members. Together we can make a difference. I am looking for a few of you to step us as leaders and become more active in the expansion, growth and effective development of APSP.

Steve Gorlin Announced as New APSP Chairman of the Board!

November 30, 2012

The Association of Pool & Spa Professionals (APSP) announced the 2013 officers of the Board of Directors at their Annual Meeting. Steve Gorlin, CBP, CSP, of Gorlin Pools & Spas has been installed as Chairman of the Board. Gorlin joins other new 2013 officers, April Nielsen, new Chairman-Elect, Joe Amato, new Past Chairman, and Joe M. Vassallo, new Secretary/Treasurer.

Gorlin’s career in the pool and spa industry began over 40 years ago and in 1999 he founded Gorlin Pools & Spas. Of his new position as 2013 APSP Chairman of the Board, Gorlin said, “It’s an honor and privilege to serve the pool, spa and hot tub industry in this capacity. It is the work of all APSP volunteer leaders that challenges and inspires me. So with a healthy respect for our history and an excited vision of the future I will do my best to inspire greatness, build bridges, and challenge us all to unite efforts toward growing our industry.”

The Association of Pool & Spa Professionals (APSP) is the world’s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturers’ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its members’ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety.

APSP Swim Ambassador Celebrates National Water Safety Month

May 2, 2012

Take a look at this video from the APSP about National Water Safety Month:

APSP Swim Ambassador Celebrates National Water Safety Month

Some Pool Renovation Suggestions from the APSP to Help You Enjoy Your Pool Even More!

April 26, 2012

A recent article in talks about the Association of Pool and Spa Professionals (APSP) and some of their pool renovation suggestions that will have you enjoying your pool even more and even help to increase your pool’s value!

Here’s the full article:

If you added a pool to your home in the past few years, or moved into a house with an existing pool, you may wonder what more you can do to enhance the value and enjoyment your pool brings to your home and family. You may even think there’s not much you can do beyond keeping it clean and well maintained.

“Pools are a great investment, and the vast majority of owners say their pool is a great place to entertain,” says Bill Weber, president and CEO of the Association of Pool & Spa Professionals (APSP). “Fortunately, some simple upgrades and renovations can help pool owners enjoy their investment even more.”

APSP points to five renovations that can offer homeowners the most satisfaction and value for their investment. The Association suggests homeowners consult with and hire an APSP-certified professional for the best possible results from any of these renovations:

1. Resurfacing – If your in-ground pool is made from concrete, time and use can cause the surface to deteriorate and become rough or even cracked. Resurfacing can restore the beauty and comfort of the pool and extend its functional life. Choose options that provide durability, and consider multiple manufacturers’ products to ensure the best selection. For pools with a vinyl interior, a host of new patterns, available for replacement liners, can transform the appearance of the pool overnight. Fiberglass pool owners also have several resurfacing options. Consult with an APSP-certified professional to determine the best product to make your fiberglass pool look like new.

2. New tile – Just as a kitchen backsplash can transform the overall look of the room, tile can set the tone for how your pool looks. Pool tile options are vast, and changing the tile is one of the most dramatic improvements you can make; it will give you the biggest bang for your buck in terms of appearance.

3. Change the look of the pool deck – The current design trend is to extend the look of interior flooring out into the pool area to create the effect of an outdoor family room. Deck choices range from man-made and natural materials to staining existing concrete. Know that old concrete does not necessarily need to be removed. Often you can fix unsightly cracks and dated concrete decks with a thick overlay and new finish.

4. Add a water feature – Installing a waterfall or fountain is a great way to bring the sound and beauty of moving water to your outdoor environment. Water features also create a strong focal point for the pool. A dramatic spillover or sheer water feature can be dynamic additions to an ordinary pool.

5. Lighting – While safety is a primary function of lights, today’s pool lighting also adds touches of beauty and pizzazz. Standard incandescent and halogen pool lights are functional staples, and fiber optic lighting can add striking color to a nighttime poolscape. Fiber optics are especially great around pools and landscaping because there’s no electrical current to worry about. Long-lasting LED replacement lights can typically be installed with little or no modification to the existing pool. The colored LED lights can create an entirely new mood around your pool while providing energy savings at the same time.

“Of course, there are many more renovations and improvements to consider,” Weber says. “Digital controls make operating pool equipment easier than ever, allowing you to control lighting, heating and cleaning with the touch of the button. And upgrades like adding a salt chlorinator system, solar cover and heater can improve the functionality and efficiency of a pool.”

Keep in mind, you don’t have to do everything at once. Pool renovations can be done over several seasons, allowing you to make the improvements and fund your investment at a pace that works for you. Of course, to ensure you get the most for your money, you’ll want to hire an experienced pool contractor. You can find an APSP certified building or service professional through the organization’s website, APSP-certified professionals are required to demonstrate proven knowledge of design, construction and service, follow a strict code of ethics, and must engage in continuing education to maintain their certification.

“Most renovations are quite affordable, and can dramatically change the look of your backyard,” Weber says. “It’s important to ensure your project is performed by a certified professional who can help you turn your vision into reality safely, efficiently and cost-effectively.”

Read more:

Steve’s Message

April 16, 2012

The warm weather and mild winter has been a small benefit to us. We are already opening, servicing and renovating pools. In fact, please don’t wait to call about repairs no matter how minor. Our schedule is filling up and it appears, more than in the last 3 years, there is pent-up demand for repairing, renovating and upgrading the pool environment. People are spending money now to assure a trouble free swimming season. We are offering discounts for any agreements signed before May 1. So take advantage of our FREE estimates and what little time we have on our hands right now to explore with you your needs, wants and desires.

My family considers the pool more than just a pool. Our life-style during the season is structured around it. For us it begins with opening the pool on March 1 to start enjoying the sounds and the look and feel of sparkling clean and clear water. Our lives are enriched when we sit out back and enjoy a nice day with the water flowing and the sun shining down on the surface. As family and friends begin to come over to enjoy our backyard with us, new and lasting memories are created. It’s wholesome…good…clean…

As you’ve heard on my phone announcement – “How lucky am I to have such a great job.” I feel like Walt Disney. It’s my job to assist you in your enjoyment and safety of your backyard environment. I am looking forward to this season with you. We are growing because of loyal clients like you. Our employees are the heart of our company and they also find joy in servicing your needs. From all of us to you thank you for your business, your loyalty and most of all your friendship.

Hurricane Irene preparation

August 26, 2011

In preparation for hurricane Irene:

1. Super chlorinate the water
2. Lower water level to bottom of skimmers
3. Turn off all power to the filter system

After the hurricane passes:

1. Test the water and balance the chemistry
2. Turn the filter system back on
3. Test all GFCI’s
4. Lower the water to the normal operating level

Q & A December Newsletter

April 9, 2010

1. Why do I get a water puddle in the middle of my winter cover?

A. If your cover is solid, water will accumulate on top. It is a good idea to keep up to 1 inch of water on the cover at all times. However, more than 1 inch will cause the middle of the cover to sag and may stretch the material. If your cover is a mesh material, water will drain into the pool, causing the pool water level to rise. Keep a submersible pump under the cover approximately on the top step. By keeping the water level at that point you can avoid a water puddle in the middle of the cover. For more information read today’s article on Winter Cover Pumps. BONUS – With a pool and spa combination water can collect over the pool and over the spa. To avoid a puddle over the spa, place something under the cover to create a dome effect on top of the cover, usually called a ‘spa ball’ or ‘spa pillow’. This will force the water to run off and prevent water accumulation over the spa.

2. Should I cover my equipment for the winter?

A. It is recommended that only the heater be covered. If you plan on covering the heater, use only a recommended custom heater cover that will allow the air to breath and prevent condensation. WARNING: Do not use a standard tarp. This will create condensation which has an extremely low pH and will cause rust, corrosion, and damage to equipment.

3. When is the best time to schedule my pool opening?

A. We schedule openings on a first come first serve basis. You can call our office now or anytime to schedule a date. Generally, our spring / opening brochures and agreements are mailed around Valentine’s Day. By the end of February the most desirable days are booked solid.

For answers to your questions… send your questions to:


April 9, 2010

Adding a heating system to your swimming pool can extend your swimming season by several weeks or even months almost doubling the enjoyment and exercise the pool brings to you and your family.

Pool heaters are the fastest method, and they are generally best used for either intermittent or maintenance heating. Heaters are also frequently the method of choice for those who like to swim regardless of the weather. Pool heaters burn fuel, usually either natural gas or propane, in a combustion chamber and transfer the resulting heat into the pool water, raising its temperature. Gas heaters typically last for eight years or more. They do require annual cleaning maintenance due to the extreme temperatures inside the unit and the changes from summer to winter.

Pool heat pumps are electrically powered. They extract heat from the air, provided it is at least 45 degrees Fahrenheit, and transfer the heat to the pool water. Heat pumps can maintain pool water temperatures up to 90 degrees Fahrenheit by making use of hot air energy. Heat pumps are extremely efficient (600%) and have a very low cost of operation because they require very little electricity to function. Head pumps typically last for eight years or more and also require annual cleaning maintenance.

As both types of heating systems come with their own benefits and drawbacks, the option that will be best for you will be a personal decision that depends on all of the above factors. No matter which type of system you ultimately choose, however, a high quality heating unit will always provide you with effective swimming pool heating and an extended swimming season. When selecting a gas swimming pool heater, you need to consider the following:

Surface area of the pool
Coldest ambient air temperature
Maximum wind – MPH
Months of operation Availability of natural or propane gas
Location of installation and proximity to the gas supply

For more information on Gorlin Pools please visit us online at


April 9, 2010

Your pool service company can make owning and operating a pool fun, safe and affordable – and isn’t that why you wanted a pool in the first place? Having a good relationship with your pool service company will ensure that they understand your needs, your concerns, the condition of your pool, its equipment, and its surroundings. Plus they will be able to anticipate problems as well as solve them, ensuring that you have maximum availability of your pool and the level of safety that you need to feel comfortable.

To ensure a good relationship with your pool service company, it is important that you are clear about your needs and expectations, and that you communicate those to your pool service professional. Both parties want the relationship to be successful and to last for the long-term. You can start the relationship off right with clear communication that establishes your needs and expectations. Take the time to get to know one another and ask questions. After all, your technician will be working in and around your home. Let your technician tell you about themselves and their services, so that you know which options are the best match for your circumstances. Become familiar with the office staff and never hesitate to ask questions or make requests concerning your water environment.

For more information visit Gorlin Pools online at

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