About Us


Our History
Setting the Standard in the Pool Service Industry
Proudly serving our clients since 1999

We exist to provide our customers FREEDOM. From the first day in 1999 to today, Gorlin Pools has been about ‘serving’, family and raising the level of PROFESSIONALISM within the residential pool service industry here in New Jersey and nationally.


9 NON-NEGOTIABLE Standards We Refuse To Compromise:

  1. Golden Rule: How would I like to be treated in this situation?
  2. We believe honesty is always the best policy.
  3. We believe even when we perform at our best our clients deserve better. 
  4. We believe keeping every bather safe is more important than our bottom line.  
  5. We believe collaborating, listening and experience always finds better solutions. 
  6. We believe trust creates speed and unparalleled success. 
  7. We believe the best way to connect is simple, fast, and accurate communication. 
  8. We believe long-term relationships are more important than short-term profits.
  9. We believe in being mindful and thoughtful with little acts of kindness.

Our 7 Core Values




Enjoy a Healthy, Safe, Clean, Sparkling, Crystal-Clear Pool Water... Every Day.
For over 20 years, your joy, your safety, and your freedom has been our accountability


Own the pool that everyone admires while having time for yourself and your priorities 
We serve Mercer, Middlesex, Monmouth and Ocean Counties


Pool Inspections For Home Buyers


Equipment Upgrades and Repairs

General Pool Service




Rather than focusing on short-sighted, short-term profits…we instead focus on how we can effectively maximize your service experience for you for the long-term, year-after-year. 

Our customers describe us using these words:




To find out more about us, watch our customer testimonials here:

We count on each other because we know others count on us

Our team lives by our NON-NEGOTIABLES


We earned our reputation and our customer’s loyalty by being tenacious, persistent, and consistent around our core values 


Our employees have opportunities to grow personally and professionally. Learning and having a student’s mindset is a prerequisite for employment as well as growth. Our team is growing and expanding in areas of personal growth & awareness, mindset, teamwork, leadership, communication, sales, and management as well as every technical aspect of the services we provide for you. 

We support the communities we work in through charitable service and contributions. We’ve been a long-time member of the Better Business Bureau as well as the Chambers of Commerce in all the areas we serve.

NJ LICENSE: 13VH00046300.